{"id":14831,"date":"2026-08-05T09:11:00","date_gmt":"2026-08-05T09:11:00","guid":{"rendered":"https:\/\/propertyjournal.com.mx\/?p=14831"},"modified":"2026-08-03T21:54:18","modified_gmt":"2026-08-03T21:54:18","slug":"rendimiento-renta-vacacional-puerto-vallarta","status":"publish","type":"post","link":"https:\/\/propertyjournal.com.mx\/en\/rendimiento-renta-vacacional-puerto-vallarta\/","title":{"rendered":"Holiday rentals in the off-season: how to calculate returns without embellishment"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The <strong>profitability of a vacation rental in Puerto Vallarta<\/strong> is often promoted with a simple calculation: nightly rate, estimated number of bookings, and twelve months of operation. The problem is that this formula almost always uses peak season pricing and minimizes periods of lower demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most recent data shows an active, but also competitive, market. In June 2026, Puerto Vallarta had approximately 12,340 short-term rental properties listed on Airbnb, Vrbo, and Booking.com. The average annual occupancy rate was 52%, with a daily rate of $209. However, the average revenue per property had decreased by 4.6% compared to the previous year, and the daily rate by 3.2%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The correct interpretation is not that vacation rentals have stopped working. It's that <strong>having a property available no longer guarantees high returns.<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gross income is not profit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let's say an apartment earns $30,000 annually in bookings. That amount doesn't represent the owner's profit. The following must be deducted:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platform fees<\/li>\n\n\n\n<li>Management fees<\/li>\n\n\n\n<li>Cleaning not covered by the guest<\/li>\n\n\n\n<li>Condominium fees<\/li>\n\n\n\n<li>Electricidad, internet, agua y gas.<\/li>\n\n\n\n<li>Mantenimiento y reparaciones.<\/li>\n\n\n\n<li>Seguros, impuestos y obligaciones fiscales.<\/li>\n\n\n\n<li>Reposici\u00f3n de blancos, muebles y electrodom\u00e9sticos.<\/li>\n\n\n\n<li>Periodos bloqueados por uso personal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Airbnb anunci\u00f3 que su esquema de tarifa \u00fanica para anfitriones ser\u00e1 de 16% en M\u00e9xico. El cambio obliga a revisar cuidadosamente los precios y las proyecciones, pues una parte importante del ingreso mostrado al hu\u00e9sped no llegar\u00e1 al propietario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El rendimiento neto anual debe calcularse dividiendo la utilidad despu\u00e9s de gastos entre la inversi\u00f3n total. Esta \u00faltima no incluye \u00fanicamente el precio de compra: tambi\u00e9n debe incorporar escrituraci\u00f3n, mobiliario, equipamiento, remodelaciones y costos de puesta en operaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La temporada baja debe entrar en el modelo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar la tarifa de diciembre, enero o Semana Santa para proyectar todo el a\u00f1o produce una cifra artificial. Durante el verano y los meses de transici\u00f3n pueden disminuir la ocupaci\u00f3n y el precio por noche, mientras aumentan el consumo el\u00e9ctrico, la humedad y las necesidades de mantenimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, un promedio municipal no describe necesariamente una propiedad concreta. <a href=\"https:\/\/www.airdna.co\/\">AirDNA<\/a> advierte que los resultados var\u00edan ampliamente seg\u00fan colonia, n\u00famero de habitaciones, amenidades, categor\u00eda de precio y evaluaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, la proyecci\u00f3n debe construirse mes por mes. Un an\u00e1lisis serio contempla tres escenarios: conservador, probable y optimista. Tambi\u00e9n compara la propiedad \u00fanicamente con unidades semejantes, no con villas de lujo, hoteles ni departamentos ubicados en micromercados distintos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La cifra que importa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una renta vacacional puede ser una inversi\u00f3n s\u00f3lida cuando combina precio de entrada razonable, ubicaci\u00f3n, administraci\u00f3n eficiente y demanda comprobable. Pero el rendimiento no debe justificarse con la mejor semana del a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de comprar, conviene preguntar cu\u00e1nto queda despu\u00e9s de todos los gastos, cu\u00e1ntas noches deben ocuparse para alcanzar el punto de equilibrio y qu\u00e9 ocurre si la tarifa o la demanda disminuyen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La rentabilidad real no es lo que la propiedad factura. Es lo que el propietario conserva.<\/p>","protected":false},"excerpt":{"rendered":"<p>El rendimiento de una renta vacacional en Puerto Vallarta suele promocionarse con una multiplicaci\u00f3n sencilla: tarifa por noche, n\u00famero estimado de reservas y doce meses de operaci\u00f3n. El problema es que esta f\u00f3rmula casi siempre utiliza precios de temporada alta y minimiza los periodos de menor demanda. Los datos m\u00e1s recientes muestran un mercado activo, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[298],"tags":[],"class_list":["post-14831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Renta vacacional en temporada baja: c\u00f3mo calcular el rendimiento sin maquillarlo - Property Journal<\/title>\n<meta name=\"description\" content=\"Aprende a calcular el rendimiento real de una renta vacacional en Puerto Vallarta sin ignorar temporada baja, comisiones y gastos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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