After four years of uninterrupted work for a deep remodeling, after being acquired by the French group LVMH, Tiffany's or The Landmark, it finally reopened its doors in New York City. The legendary jewelry store located on Fifth Avenue presents a new face that enriches its image.
The restructuring of one of the most famous stores in the world has been carried out by the architect Peter Marino, who worked on all the interior design, and Shohei Shigematsu, who led the infrastructure tasks and the construction of three more floors of the building.
What 's new?
The renovated Tiffany's store has been meticulously designed to captivate the senses of visitors. Every detail, from the subtle lighting to the elegant window displays, reflects the spirit and sophistication of the brand. These were some of the most emblematic renovations:
Art. 40 unique works of art have been incorporated from artists such as Anna Weyant, Damien Hirst, Daniel Arsham, Schnabel and Rashid Johnson to name a few. The works are distributed throughout the 10 floors of the store.
Audrey Experience. Celebrating the iconic film Breakfast at Tiffany’sis this immersive installation that pays homage to a key moment in film history and the House's cultural impact.
The StaircaseA majestic spiral staircase, inspired by the organic forms of Elsa Peretti, occupies the core of the store. Its railings decorated with rock crystal give it a sculptural appearance and it goes from the third to the eighth floor.
Gastronomy. For years Tiffany had had The Blue Box Cafe by Daniel Boulud, Michelin star chef, serving breakfast, lunch and tea. They also integrated a private restaurant and a bar with art installations.
All about love. The Landmark's third floor is guaranteed to make hearts beat faster. Against a backdrop of ivory silk wall panels reminiscent of wedding gowns, you'll discover the ultimate symbols of love: Tiffany & Co. engagement rings. From the iconic Tiffany Setting to stunning wedding rings and wedding bands. wedding.
Tiffany for the home. The sixth floor was added for the Tiffany for Home collections led by artistic director Lauren Santo Domingo.
The original 1940's hardwood floors and the infamous Atlas clock façade remained intact. Additionally, The Landmark currently houses the largest collection of Tiffany fine jewelry in the world, including its legendary 128.54-carat yellow diamond.
The history of Tiffany & Co
Tiffany & Co., commonly known as Tiffany 's or The Landmark, is a renowned jewelry and luxury goods company founded in 1837 in New York City. It was founded by Charles Lewis Tiffany and John B. Young under the name "Tiffany, Young and Ellis". Initially, the company focused on selling stationery and luxury goods, but soon became known for its rare jewelry and diamonds.
In 1853, Charles Tiffany became the sole owner of the company and renamed it "Tiffany & Co.". Under his leadership, Tiffany's became a benchmark in the world of jewelry, setting a standard for excellence and innovative design. Charles Tiffany was responsible for introducing the famous solitaire diamond engagement ring in 1886, known as the "Tiffany Setting", which revolutionized the jewelry industry.
Over the years, the company has been owned by different families and has gone through several changes in its leadership. In 1902, Charles Lewis Tiffany passed away, leaving the company in the hands of his son Louis Comfort Tiffany, a renowned designer and artist. During Louis Comfort Tiffany's tenure, the jewelry store expanded internationally and was noted for its jewelry designs and artistic glassware.
In 1940, Tiffany's was acquired by Walter Hoving, who made major changes and expanded the company around the world. Under his leadership, new stores were opened in major cities and Tiffany's image as a luxury brand was cemented. The company subsequently changed hands several times, being acquired by Avon Products in 1979 and then by Mercantile Capital Partners Investment Corporation in 1984.
In 1987, Tiffany & Co. went public and was listed on the New York Stock Exchange. Since then it has remained a public company and has expanded globally.
Regarding the renewal of Tiffany's, one of the most notable changes in the recent history of the company occurred in 2020, when it was acquired by the giant LVMH (Moët Hennessy - Louis Vuitton). LVMH is a leading French company in the luxury industry and owns several globally recognized brands. This acquisition was one of the largest transactions in the history of the luxury sector and marked a new chapter for Tiffany 's.
Under LVMH's leadership, Tiffany's has continued to expand its global presence and has sought to modernize its image while maintaining its heritage and tradition. The company has worked to renovate its flagship stores and has launched new collections of jewelry and luxury products, adapting to current trends and tastes. The revamp has also included increased investment in marketing and digital strategies to reach a broader audience.
It is estimated that the investment involved in the renovation of Tiffany's on Fifth Avenue has involved a disbursement of 500 million dollars. Before closing due to remodeling, the store had a turnover of 200 million dollars a year, now it is estimated that it will do so for 400 million dollars a year.
