In a market as competitive as Mexican tourist real estate, sales speed is everything. Every month that inventory remains unused represents a cost: in cash flow, financing, and perceived commercial success. However, many projects continue to rely on generic visibility strategies that place them in a sea of listings without differentiating themselves.
The smartest alternative? Investing in specialized media with real editorial authority
In markets like Puerto Vallarta, Riviera Nayarit, and Los Cabos, more than 60% of foreign buyers purchase properties as second homes or long-term equity investments. This type of purchase isn't impulsive; it's the result of a decision-making process that takes between 3 and 12 months. During that time, buyers seek references, reliable media, and curated content.
According to Luxury Portfolio International, , 82% of high-net-worth buyers believe that seeing a property in a print or specialized media adds credibility to the brand. And credibility, in real estate, translates into trust, visits, leads, and sales.
At Property Journal, we know this because we've been positioning the region's best projects in front of the right buyer for over 25 years. We don't sell advertising space: we help our advertisers sell faster and with greater authority.
In the current climate, visibility without segmentation is noise.Visibility with editorial positioning is power.
If you, as a developer, believe your project deserves to be in front of a real buyer who values location, quality, and added value, contact us. Being featured in Property Journal is an accelerated absorption strategy.
Contact us
📧 sales@propertyjournal.com.mx
