Tourism in Jalisco is experiencing one of its most dynamic moments. This week, Governor Pablo Lemus Navarro announced an ambitious expansion plan: the construction of 38 new hotels between 2025 and 2028, backed by an investment of over 20 billion pesos. This strategic move strengthens Jalisco’s position as a leading tourist destination and directly boosts the real estate sector, especially in areas like Puerto Vallarta and the Jalisco coastline.
Historic Investment for a Booming Tourism Industry
During the announcement, Secretary of Tourism Michelle Fridman described the investment as “historic,” highlighting the factors that currently make Jalisco an attractive destination for investors: strong infrastructure, air and ground connectivity, legal security, and a favorable economic environment.
The projection is clear: to reach 90,000 available hotel rooms by 2030 — a major leap that will significantly expand the state’s ability to welcome both national and international tourists.
Puerto Vallarta: Epicenter of Hotel Expansion and Real Estate Growth
Of the 38 new hotels announced, Puerto Vallarta will play a key role. The coastal destination, along with Costalegre, Tomatlán, Tapalpa, Autlán de Navarro, and Jocotepec, will absorb much of the hotel expansion. This growing tourism offer will not only attract more visitors but will also have a direct impact on the regional real estate market.
The arrival of more hotels is driving the construction of new developments, vertical housing, luxury condominiums, and vacation rental-oriented properties. Additionally, demand for second homes continues to rise, attracting both national and international investors looking to capitalize on the area’s growing property value.
A Strengthened Real Estate Market Fueled by Tourism
El Puerto Vallarta’s tourism boom is translating into an increasingly robust real estate ecosystem. Hotel expansion fuels the creation of complementary services, shopping areas, and high-end residential projects. Experts anticipate sustained growth through 2025, with sustainability and diversified projects as key development pillars.
The combination of new hotels, growing tourism, and top-tier real estate projects firmly positions Puerto Vallarta as one of the most attractive investment markets in Mexico.
Jalisco’s Economy as a Growth Engine
During the announcement, Governor Lemus emphasized that the success of this plan reflects Jalisco’s economic strength, as the only Mexican state offering all tourism segments: beach, capital city, mountains, religious, medical, and business travel.
Connectivity continues to improve with investments exceeding 24 billion pesos in highway infrastructure, airport expansions, and the opening of new air routes — elements that enhance the state’s competitiveness and appeal for real estate investors.
Comprehensive Development and Tourism Quality
According to Bernardo Aguilar Martínez Negrete, President of the Jalisco Hotel Association, the plan not only includes new hotel constructions but also expansions, conversions, and projects under international brands, alongside independent hotels that highlight local identity.
In addition, hospitality training programs are being developed, including courses in foreign languages, safety protocols, inclusion, and sustainability — all of which raise service standards and further strengthen the state’s appeal as a hub for tourism and real estate investment.
Jalisco: A Future of Sustained Growth
With a target of receiving 39.6 million visitors and generating an economic impact of 90 billion pesos by 2030, Jalisco — and particularly Puerto Vallarta — is preparing for a sustained development cycle. Hotel and real estate investments are progressing in parallel, creating a virtuous cycle that will drive regional economic growth over the coming years.
