Real estate sales in the metaverse have become an increasingly common and lucrative phenomenon for emerging investors that can offer them returns at a much faster rate than traditional investing. These investments include buying and selling virtual properties, such as land, houses, offices, shops, real estate, among others. Properties can be purchased by individuals or companies, to rent or sell. These investments can be made through virtual platforms, such as Second Life, Sandbox or Voxels, among others.
Decentraland is a virtual reality platform launched in 2020 that allows users to buy, trade and build in a virtual environment, where land is sold for thousands and millions of dollars. Some of his clients include Samsung, UPS and Sotheby’s who have bought property to build shops and visitor centers. The Decentraland metaverse is a shared world, with each user or owner creating the content. It offers users unlimited capitalization to create their own real estate, real estate developments, entertainment experiences, products and services. Decentraland owners can set up their land, build on it, sell and rent the property, and develop it. These transactions are made using the MANA platform token, which can be bought and sold on the market and acts as currency within the virtual world.
Decentraland is the second largest virtual reality platform in the world, behind only Minecraft.
But there are other businesses like Adidas, Atari, Ubisoft, Binance, Warner Music and Gucci to name a few of the big companies that buy land and build experiences to sell and promote their products and services. For example, Gucci has entered the metaverse market, launching its own platform called ‘Gucci Town’, which offers the opportunity to buy and sell digital items from the brand.
And, although it may seem crazy, during 2022, 2,000 million dollars were invested in the virtual real estate sale and purchase business.