Investing in pre-construction remains one of the most profitable strategies in Mexico’s real estate market. However, not all cities offer the same potential for growth, capital appreciation, or rental demand.
Choosing the right location is probably the most important decision when investing in an early-stage project. And in 2025, several cities clearly stand out due to their market conditions, infrastructure development, tourism outlook, and economic dynamics.
Based on current trends, market data, and real estate development activity, here’s an analysis of the best cities in Mexico to invest in pre-construction in 2025.
What Defines a Good City for Pre-Construction Investment?
Before diving into specific recommendations, it’s important to clarify the factors that make a city ideal for investing in pre-construction projects:
- Sustained population or tourism growth
- Shortage of move-in-ready inventory
- Ongoing infrastructure development (airports, highways, connectivity)
- Strong presence of national and international buyers
- Proven capital appreciation over the last 5–10 years
- Availability of reputable, well-structured real estate developments
The Best Cities to Invest in Pre-Construction in 2025
1. Mérida (Yucatán)
Mérida has been one of the fastest-growing real estate markets in Mexico in recent years, driven by its safety and high quality of life.
Why Is It Ideal?
- Annual appreciation between 8% and 12%
- Growth of premium residential zones (Temozón, Cholul, Altabrisa, Cabo Norte)
- Strong influx of both national and international investors
- Large market for long-term residential rentals and vacation rentals (nearby coast: Progreso)
Ideal Investment Type:
- Homes and condos in mid- to high-end residential areas
- Boutique or luxury pre-construction developments
- Sustainable projects integrated with nature
2. Tulum (Quintana Roo)
Despite concerns over its rapid growth, Tulum remains a highly profitable pre-construction market — particularly for vacation rentals.
Why Is It Ideal?
- Extremely high demand from international tourists
- Infrastructure expansion (new international airport and Tren Maya)
- High appreciation margins (15%–20% for well-located pre-construction projects)
- Strong trend of foreign buyers seeking boutique-style living or rentals
Ideal Investment Type:
- Small, well-designed condos with professional rental management
- Sustainable projects with differentiators (architecture, wellness services, nature integration)
- Pre-construction in areas near the beach, Aldea Zamá, Region 8, or La Veleta
3. Puerto Vallarta (Jalisco)
Puerto Vallarta is a mature market but still offers very attractive emerging areas for pre-construction investment.
Why Is It Ideal?
- Solid international tourism market
- High occupancy levels for vacation rentals
- New developments in Versalles, 5 de Diciembre, and Zona Romántica
- Strong legal security and well-established developers
Ideal Investment Type:
- Small- to medium-sized condos for short-term rentals
- Apartments within walking distance of the beach
- Pre-construction projects with strong rental management services
4. Los Cabos (Baja California Sur)
Los Cabos continues to be one of Mexico’s real estate gems, particularly in the mid-high and luxury segments.
Why Is It Ideal?
- Premium market of U.S. and Canadian buyers
- Highly profitable vacation rentals during high season
- Organized growth in areas like El Tezal, San José del Cabo, and Cabo Bello
- Land scarcity and limited new project availability
Ideal Investment Type:
- Condos with ocean views
- Homes in gated communities
- Pre-construction projects with hotel-style management or integrated rental services
5. Querétaro
Although it’s a different market (less tourism-driven), Querétaro is perfect for long-term residential investment.
Why Is It Ideal?
- Strong economic and industrial growth
- Influx of high-income internal migration
- Sustained appreciation in high-growth zones (Zibatá, El Refugio, Juriquilla)
- Robust market for long-term residential rentals
Ideal Investment Type:
- Homes and condos for families or executives
- Pre-construction in developments with premium amenities
- Projects in expanding urban zones
Bonus: Other Emerging Cities to Watch in 2025
- La Paz (Baja California Sur): Growing boutique tourism market
- Bacalar (Quintana Roo): Developing market with a sustainable focus
- San Miguel de Allende (Guanajuato): Established premium market, ideal for retirement or vacation rentals
- Playa del Carmen (Quintana Roo): Still profitable in well-located areas, but a more competitive market
Pre-construction remains a fantastic opportunity for investors seeking to maximize capital appreciation and access better entry prices.
In 2025, cities like Mérida, Tulum, Puerto Vallarta, Los Cabos, and Querétaro are positioned as the most attractive due to their market dynamism, growth projections, and demand.
That said, choosing the right city is only the first step. Within each destination, it’s essential to analyze every area, project, and developer to avoid mistakes and maximize profitability.
Pre-construction investment is a game of patience, information, and strategic vision. Done well, it’s one of the smartest ways to build long-term real estate wealth in Mexico.
